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PPC (Pay-Per-Click)

Maximise clicks, minimise costs.

Unlock your business’s potential with targeted PPC campaigns!

Not sure where to start?

PPC stands out as a widely recognised form of paid search advertising, a cornerstone service provided by our digital agency in Manchester. With significant evolution in recent years, PPC has grown increasingly competitive across various industries. This underscores the heightened importance for businesses to maintain a strong presence on Google, leveraging the expertise of a digital agency in Manchester. 

What are the benefits?

Unlock the power of PPC advertising to swiftly drive targeted traffic to your website, increasing visibility and maximising conversion opportunities. With precise targeting and measurable results, PPC empowers you to achieve your marketing goals effectively and efficiently. 

Targeted Customers

Reach your ideal customer directly by using our advanced digital marketing strategies, allowing you to tailor your message to the right audience, resulting in increased engagement and conversions.

Optimised Leads

Drive optimised leads to your business with our targeted digital marketing solutions, ensuring that each lead is high-quality and ready to convert, maximising your return on investment.

Regular Reporting

Stay informed every step of the way. We provide transparent, timely reports that allow you to track your campaign’s progress and success.

Increased Conversions

Achieve increased conversions with our strategic digital marketing approach, tailored to engage your audience effectively and guide them seamlessly through the conversion funnel, resulting in measurable growth for your business.

Keyword Strategy

We apply a precise keyword strategy for your PPC campaigns, ensuring optimal ad relevance and targeting to drive qualified leads and maximise your advertising budget’s effectiveness. 

Collaboration

By working together seamlessly, we unlock innovative solutions and achieve exceptional results that propel your business forward. 

Paid Media

Paid media leverages strategic advertising investments to amplify your brand’s visibility across various platforms, driving targeted traffic and expanding your reach to potential customers. With tailored campaigns and precise targeting, paid media maximises your marketing efforts, delivering measurable results and optimises your return on investment (ROI). 

PPC (Pay-Per-Click)

This consists of ads displayed on social media, search engine results pages or websites, where you pay a fee each time your ad is clicked. Examples of PPC ads include sponsored listings at the top of search engine results pages (SERPs), display ads on websites, and promoted posts on social media platforms. 

Social Media Advertising

Experience programmatic advertising like never before. Our strategies ensure your ads reach the right people at the right time.

Paid Search Advertising

Text ads displayed at the top of search engine results pages based on keywords, with advertisers bidding for placement. Examples of platforms offering paid search advertising include Google Ads (formerly known as Google AdWords) and Bing Ads.

Display Advertising

Banner ads, video ads, or other visual ads placed on websites or social media platforms, often targeted based on user demographics or interests. Examples of display ads include banner and sidebar ads seen on websites and mobile apps. They often feature text, images, or videos which attract users’ attention. 

Native Advertising

Sponsored content that seamlessly integrates into the format and style of the platform on which it appears, such as sponsored articles or videos on news websites or social media feeds. These ads blend seamlessly with the surrounding content, providing a non-disruptive user experience while still promoting your unique message. 

Paid media consulting

Our insights and guidance refine your approach, resulting in more effective and efficient ad placements and maximising your ROI.

PPC Management Services in Manchester

As a leading provider of digital marketing services in Manchester, we deliver comprehensive solutions to optimise your online presence and drive business growth, crafting tailored strategies that align with your unique goals and objectives 

From SEO and PPC to social media management and content creation, 

we offer a full suite of services designed to maximise your digital marketing efforts. With a focus on data-driven decision-making and continuous optimisation, we ensure that your campaigns are always on track to deliver measurable results. Partner with us to take your digital marketing to the next level and achieve lasting success in the competitive online landscape. 

Frequently asked questions

What to expect from a digital agency in Manchester?

While each digital agency in Manchester may have its own approach, a specialised digital marketing agency will thoroughly evaluate your business to develop a tailored campaign aligned with your objectives. The top digital agencies in Manchester avoid a one-size-fits-all approach, by creating a customised strategy that addresses both short and long-term goals. Recognising that what works for one business may not work for another, custom campaigns are fundamental when partnering with a digital agency in Manchester. 

What is PPC?

PPC, or Pay Per Click, is an online advertising model where you pay a fee each time your ad is clicked. It is a way of buying visits to your website rather than earning them organically. PPC ads can appear on search engines, social media, and other websites, allowing businesses to target specific keywords or demographics. With PPC, you can set budgets, adjust targeting, and track performance in real-time to optimise ROI, making it a powerful tool for driving targeted traffic and generating leads or sales. 

Who needs PPC?

It is ideal for small businesses aiming to boost visibility against larger competitors, e-commerce businesses driving sales, service-based businesses generating leads, local businesses attracting customers, and businesses launching new products or promotions. With PPC, businesses can target specific audiences, drive targeted traffic, and quickly generate awareness and interest, making it a valuable tool for achieving diverse marketing goals.

How does PPC work?

When users search relevant keywords or browse social media, ads are displayed, and advertisers pay only when their ad is clicked. Ad positions are influenced by bid amount and ad quality score, which factors in relevance. PPC allows targeting specific demographics, providing a cost-effective method for businesses to engage their target audience and boost traffic and conversions across search engines and social media platforms.

Is PPC worth it?

Whether PPC is worth it depends on factors like your business goals, budget, and competition. It offers precise targeting, real-time tracking, and flexibility to adjust campaigns. With careful planning and ongoing management, PPC can deliver strong ROI and help achieve marketing objectives. 

What's the difference between PPC and SEO?

PPC involves paid ad placement for immediate visibility, while SEO focuses on improving organic search rankings over time. PPC offers quick results and control over ad placement, while SEO provides long-term benefits without ongoing ad spend. Both strategies complement each other in a comprehensive digital marketing strategy. Depending on goals and budget, you may choose one or both to maximise online presence and drive traffic. 

Can I target specific people with PPC adverts?

PPC advertising allows targeting specific demographics, interests, and behaviours. You can tailor your campaigns to reach your desired audience based on factors such as age, gender, location, interests, and online behaviour. This precise targeting ensures that ads are displayed to users who are most likely to be interested in the products or services being advertised, maximising the effectiveness of the campaign, and increasing the likelihood of conversions. 

How do I know if my PPC campaign is working?

You can track the performance of your PPC campaign through various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI). Analysing these metrics allows you to determine the effectiveness of your campaign in driving traffic, generating leads, and achieving your desired outcomes. Additionally, monitoring key performance indicators (KPIs) like ad position, quality score, and impression share can provide insights into the health of your campaign and areas for improvement. Regularly reviewing these metrics and making data-driven adjustments ensures that your PPC campaign is on track to meet your goals. 

What's a good budget for PPC advertising?

It depends on your goals. Start small and increase as you see results. A few hundred pounds per month is a common starting point, but it can vary.

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